Utterz and others

There is so much ridiculous new technology available for bands and artists to promote themselves without coming across like the same old, same old. One example of this new phenomenon is utterz. If you go to utterz.com, it takes about 10 minutes to sign up and you can text, email, or send videos to any utterz connected site. It is super easy to connect the sites also (although, myspace and facebook are apparently not yet utterz friendly). In my phone call, I wasn't completely articulate, but me talking on my phone was posted to a website within about 8 minutes of my call. This is wild. Imagine the possibilities!

The key for new marketing is that it is about the individual user, not about the artist. You need to be accessible and you need to address your fans on an individual level, like friends. The fact that someone posts a song on their myspace or facebook page isn't for the purpose of glorifying the artist. Not anymore. Now, its all about the user expressing themselves through song choice.

We live in a world of show and tell. And if you are trying to be a relevant indie musician, the best thing you can do is be a part of it.